Yulia Pushman, born on 28 December 1997 in Moscow, emerged as a key figure in Russian-language YouTube between 2013 and 2018. Starting her channel Pushman in 2013 at age 15–16 with vlogs about school, friends, makeup, and daily life, she quickly gained over 2 million subscribers. Her total audience now exceeds 10 million across YouTube, Instagram, TikTok, and Telegram. Married since 2021 to businessman Andrei, she lives in Moscow and has a son born in 2023.
Following motherhood, Yulia shifted her content towards travel, family, fashion, and lifestyle, presenting a more mature and aesthetic approach. Her career spans 12 years, marking her as one of the few bloggers to maintain relevance by evolving from a teenage vlogger into a luxury influencer while retaining her audience, who appreciate her sincere growth alongside them.
