Rufina Niyazova, known as rufasshi, is a Kazakhstani fashion and beauty blogger, model, and influencer from Almaty with over 122,000 Instagram followers. She shares content focused on makeup, lifestyle, and fashion collaborations, appealing primarily to a young audience. Rufina has built her personal brand through partnerships with beauty and clothing brands.
In 2026, intimate videos and photos from her private collection were leaked online, sparking a scandal. Her ex-boyfriend denied any involvement, and public opinion largely supported Rufina, condemning the distribution of her personal content. She has not addressed the leaks publicly and continues to create new content, maintaining her presence in Kazakhstan's digital space.
