Sabina Khairova, born July 24, 1999, in Ulyanovsk, is a Russian blogger and influencer known for her diverse social media presence, including Instagram with over 1 million followers and TikTok with more than 500,000 followers. She participated in the 2020 STS show “Treasure Island. Signs of Destiny,” showcasing her endurance. Khairova was nominated for Forbes “30 Under 30” in 2025 under the “New Media” category and produces humorous content focused on gender relations while planning to release songs in foreign languages.
Raised by her mother and extended family after her parents’ divorce, she faced ethnic discrimination in school due to her Tatar heritage. Khairova has interests in ballet, folk dance, hip-hop, guitar, and singing. She earns around 300,000 rubles monthly, enjoys Harry Potter and acting, and maintains privacy about her personal life. Her social media activity spans YouTube and VK as well, reflecting her significant influence among her generation.
