Maria Novosad, born on 27 May 1995 in Saint Petersburg, is one of Russia's earliest vloggers, starting her YouTube channel as a teenager. Raised in a creative family, she began posting personal vlogs about school, friends, and everyday life around the age of 13–14. By adulthood, she had gained several hundred thousand subscribers due to her natural approach and humor.
Novosad continues to engage her audience through Instagram, YouTube, and VK, sharing travel experiences, life hacks, music, and stories reflecting adult life. Living in Saint Petersburg, she remains a significant figure in Russian digital media, representing the early era of Russian YouTube culture.