Alexandra Novikova, born on April 5, 1991, in Moscow, is a Russian blogger, writer, and entrepreneur. She is the daughter of a restaurateur and the wife of musician Feduk. Educated in the United Kingdom and the United States, she returned to Russia to develop her own projects. Novikova actively shares content on Instagram about her life, travels, and culinary experiments.
She has published two books focused on healthy eating and launched her own product line. Her audience values her sincerity, which has helped her maintain popularity and influence in the media.
