Natalia Shelyagina, born January 14, 1988, in Kiev, is a prominent Russian-speaking tech blogger and host of the largest female YouTube channel focused on electronics and gadgets. After moving to Moscow in the 2000s and working briefly in film and advertising, she gained significant popularity on YouTube starting in 2014–2015 by reviewing smartphones, laptops, and photo and video equipment, a field then dominated by men. Her channel now has over 2.7 million subscribers, supported by her quality content and professional presentation. She also maintains active Instagram, VK, and Twitter accounts and collaborates with major tech companies such as Xiaomi, Samsung, and Sony.
In 2018–2019, Shelyagina experienced a widely publicized personal photo leak, which unexpectedly boosted her audience and reinforced her position as a popular blogger. Standing 172 cm tall, she is Ukrainian by nationality, married, and resides in Moscow. Her career demonstrates the significant presence and influence of women in the Russian tech media landscape.
